Demi Lovato and Austin Mahone - RODEOHOUSTON
Demi Lovato had a phenomenal start to 2013. Spurred by first-week sales of 215,000, “Heart Attack,” the first single off her fourth album Demi, debuted at #1 on the iTunes’ chart in over 25 countries (including the U.S.) and #12 on the Billboard Hot 100. The single achieved Platinum status in the U.S. and Canada within weeks of its release. “Heart Attack” became the most added song on Top 40 Radio in the U.S. the week it premiered, and just hit #6 at Top 40 Radio with over 67 million in audience. The song was produced by The Suspex and co-written by Lovato.
Demi, which was released in 2013, is Lovato’s most personal album to date, and is an affirming celebration of life. Lovato co-wrote nearly every song on Demi, along with a team of top producers and writers including TheSUSPEX (Mitch Allan & Jason Evigan), Priscilla Renea, Ryan Tedder, Emanuel “Eman” Kiriakou, Carl Falk, Rami Yacoub, Savan Kotecha, Ali Tamposi, The Monsters & Strangerz, Jonas Jeberg, Anne Preven and Matt Rad.
“Give Your Heart a Break,” Lovato’s second and final single off of her third studio album, Unbroken (2011), received critical acclaim from contemporary music critics, praising the production as well as Lovato’s vocals. “Give Your Heart a Break” spent 32 weeks on the Hot 100 in 2012 and reached #1 on the Billboard Pop Songs chart. The song also reached #1 status at both Mediabase and Broadcast Data Systems (BDS) in the Top 40 format. “Give Your Heart a Break” has sold over 1,800,000 digital copies, and was officially certified Platinum in the United States. The first single off Unbroken, “Skyscraper,” debuted at #1 on the iTunes chart, #2 on the Billboard Hot Digital Singles chart, and #10 on the Billboard Hot 100. The song has sold over 1,300,000 digital copies and was also officially certified Platinum in the United States.
Over the years, Lovato’s fans have only become more supportive. Lovatics, as they call themselves, won MTV’s “The Big & Best of 2012: Last Fans Standing” contest, topping Lady Gaga’s Little Monsters and Britney Spears’ Team Britney army. Lovato was an early adopter on social media, and has developed incredible support across her various networks, allowing her to engage and communicate directly with her fans across the globe.
With all of her professional accomplishments, Lovato remains devoted to giving back. In 2011, in order to raise awareness about personal issues similar to her own, Lovato became a Contributing Editor to Seventeen magazine. She used Seventeen as a platform to discuss her personal issues as a part of a larger campaign called “Love is Louder than the Pressure to Be Perfect,” directed towards teen girls. After revealing that she had been bullied at the age of 12, Lovato has also supported numerous anti-bullying organizations. In 2012, she was named the ambassador for Secret’s “Mean Stinks,” an anti-bullying campaign to inspire students to “gang up for good” against girl-to-girl bullying. She also serves as an official Ambassador for the youth empowerment event We Day and the organization Free the Children, which works domestically and internationally to empower young people to remove barriers that prevent them from being active local and global citizens. Lovato appeared on a celebrity edition of The Price Is Right, earning almost $50,000 for Free the Children. She launched the Demi Lovato Charity Boutique on eBay, with 100 percent of the proceeds going to the organization to help children in developing communities around the world.
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Austin Mahone: It's becoming more common for the next generation of musicians to be discovered on Myspace and Youtube, but one that stands out from the rest is Austin Mahone. While comparisons between the 15 year old Texas native and Justin Bieber have been made, Austin is actually a huge fan of Justin's and his first few YouTube hits were covers of "Never Say Never" and "One Time." Austin Mahone's melodic, ranging voice transfers well between pop, hip hop, and country, and his raw talent is paving the way for an extremely promising career.
If you haven't yet heard of Austin Mahone, chances are you've already seen him on YouTube: That's him with the sweet voice, backwards hat, and pukka shell necklace. Austin uploaded his first video on YouTube, a cover of Justin Bieber's "Never Say Never", in 2010 which was quickly followed by his rendition of Chris Brown's "With You." While the singer said he is greatly inspired by both Bieber and Brown, his vocal range and teen heartthrob persona have set him apart from his idols, and his potential has caused many to believe that he could surpass them.
In addition to star quality vocals, the artist is also getting pretty good at the guitar and piano, as seen in recent videos. While thousands of Mahomies are eagerly waiting for Austin Mahone to be signed to a label, they are watching new YouTube videos, chatting with Austin on Ustream, and following his Twitter. Austin Mahone hasn't performed a proper concert yet, but you can bet that when he does it will be the start of an excellent career.